Privacy policy

Privacy Policy — VerdaRay

Last updated: December 8, 2025

VerdaRay operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you with a curated shopping experience (the "Services"). VerdaRay is powered by Shopify. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.

Please read this Privacy Policy carefully. By using the Services, you confirm that you have read and understood how we collect and use your information as described below.

Personal Information We Collect

"Personal information" refers to information that identifies you or can reasonably be linked to you. Depending on how you use the Services, we may collect the following:

  • Contact details — name, address, billing address, shipping address, phone number, and email address
  • Financial information — payment card details, transaction details, and payment confirmation
  • Account information — username, password, security questions, and preferences
  • Transaction information — items viewed, added to cart, purchased, returned, or cancelled
  • Communications — information you share when contacting our support team
  • Device information — device type, browser, IP address, and unique identifiers
  • Usage information — how and when you interact with the Services

How We Collect Your Information

We may collect personal information from the following sources:

  • Directly from you — when you create an account, make a purchase, or contact us
  • Automatically — through cookies and similar technologies when you use the Services
  • From service providers — who help us operate the business and process data on our behalf
  • From partners or other third parties — as permitted by applicable law

How We Use Your Information

We use your personal information to:

  • Provide and improve the Services — process orders, arrange shipping, manage returns and exchanges, maintain your account, and personalise your shopping experience
  • Marketing and advertising — send promotional emails and show relevant ads, including based on your activity on the Services
  • Security and fraud prevention — protect your account, detect fraudulent activity, and maintain a secure shopping environment
  • Customer support — respond to your enquiries and maintain our business relationship with you
  • Legal compliance — comply with applicable law, respond to legal requests, and enforce our terms and policies

How We Share Your Information

We may share your personal information in the following circumstances:

  • With Shopify and service providers who assist with IT, payment processing, data analytics, customer support, cloud storage, and fulfilment
  • With business and marketing partners for personalised advertising based on your online activity. You may opt out of targeted advertising here
  • When you direct or consent to sharing, such as when using social login integrations or requesting delivery
  • With affiliates or within our corporate group
  • In connection with a business transaction such as a merger, or to comply with legal obligations

Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit may be shared with Shopify and transmitted to third parties in other countries to provide and improve the Services.

To learn more about how Shopify uses your personal information and your available rights, visit the Shopify Consumer Privacy Policy. You may also exercise privacy rights directly through the Shopify Privacy Portal.

Third-Party Links

The Services may contain links to third-party websites. We are not responsible for the privacy or security practices of those sites. We recommend reviewing their privacy policies before sharing any information.

Children's Data

The Services are not intended for children. We do not knowingly collect personal information from anyone under the age of majority in your jurisdiction. If you believe a child has provided us with their information, please contact us and we will delete it.

Security and Retention

We use reasonable security measures to protect your personal information, but no method of transmission or storage is completely secure. We retain your information for as long as necessary to provide the Services, comply with legal obligations, and resolve disputes.

Your Rights and Choices

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you
  • Delete your personal information
  • Correct inaccurate information
  • Port your data to a third party
  • Opt out of the sale or sharing of your data for targeted advertising — you can do so here
  • Manage marketing preferences — unsubscribe from promotional emails at any time via the unsubscribe link in any email we send. You will still receive transactional emails related to your orders.

If you are in the UK or European Economic Area, you may also have the right to:

  • Object to or restrict certain processing of your personal information
  • Withdraw consent where we rely on it to process your data

To exercise any of these rights, contact us using the details below. We may need to verify your identity before processing your request. We will not discriminate against you for exercising your rights.

Complaints

If you have a complaint about how we handle your personal information, please contact us. If you are based in the UK, you may also raise a complaint with the Information Commissioner's Office (ICO) at ico.org.uk. For EEA residents, a list of data protection authorities is available here.

International Transfers

Your personal information may be transferred to and processed in countries outside where you reside. Where transfers occur from the UK or EEA, we rely on appropriate transfer mechanisms such as the European Commission's Standard Contractual Clauses.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We will notify you of material changes as required by applicable law.

Contact

Email: info@ascendary.co.uk
UK: +44 7868 201 470
US: +1 917 961 878
Hours: Monday to Friday, 10:00 AM – 5:00 PM (GMT)